Our Story
Get a glimpse of Strategy Overview's history, values, aspirations, and company culture
How Strategy Overview began
The story behind the fastest and easiest vCIO/QBR software in the market
Born in our MSP
We started an MSP in 2002 named Red Key Solutions and grew it to be one of the best Managed IT companies in the New York City, Connecticut, Los Angeles and Florida areas. We switched our model to full Managed IT in 2009 and very quickly realized that we needed to standardize our stack and give clients a digital transformation roadmap.
For 8 years we managed this process with spreadsheets but the process was not scalable. We decided to convert our spreadsheet and vCIO/QBR process into an app. The initial beta saved our vCIOs hundreds of hours a year. We realized there were many strategic gaps we needed to fill and knew most MSPs shared our frustrations so we launched Strategy Overview as a stand alone company in 2017.
Founded by brothers Alex and Dimitri Markov, Strategy Overview quickly became the fastest, most flexible and the easiest to use vCIO/QBRs strategic assessment app in the world. In 2023 we launched our warranty updating module and client portal. In 2025 we launched Arya, the world's first vCIO agent to help MSPs and IT departments redefine IT strategy. We are just getting started.
Our Mission
Traditionally, strategic planning and assessments are disorganized, manually managed with Excel spreadsheets and with disjointed apps. This leads to leadership teams operating with outdated and incomplete information. Strategy needs to be modernized, agile and easy.
Our mission is to help MSPs and every company in the world create a digital transformation plan, manage their company strategically and have a modern IT and team experience.
Our Management Team
Alex Markov
CEO & Co-Founder
Dimitri Markov
CTO & Co-Founder
Paul Grenci
Strategy Guide
Matt Zaretsky
Business Director
Matt Moniello
CFO
Arya
AI Co-Pilot
Our Allies
Strategy Overview’s network of allies comprises cutting-edge technology partners, strategic advisors, and industry leaders who share a common goal of revolutionizing strategic planning.
Our Allies
Strategy Overview’s network of allies comprises cutting-edge technology partners, strategic advisors, and industry leaders who share a common goal of revolutionizing strategic planning.
