Our Story

Get a glimpse of Strategy Overview's history, values, aspirations, and company culture

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How Strategy Overview began

The story behind the fastest and easiest vCIO/QBR software in the market

Born in our MSP

We started an MSP in 2002 named Red Key Solutions www.redkeysolutions.com and grew it to be one of the best Managed IT companies in the New York City market. We switched our model to full Managed IT in 2009 and very quickly realized that we needed to standardize our stack and give clients a digital transformation roadmap.

For 8 years we managed this process with spreadsheets and several apps but the process was not scalable. So we looked at all apps on the market and none were as easy to use as our spreadsheet.

We decided to build our own. The intial beta saved our vCIOs hundreds of hours a year. We realized there were many strategic gaps we needed to fill and knew most MSPs shared our frustrations so we launched Strategy Overview as a stand alone company in 2017.

Founded by brothers Alex and Dimitri Markov, Strategy Overview quickly became the fastest, most flexible and the easiest to use vCIO/QBRs strategic assessment app in the world. In 2023 we launched our warranty updating module and client portal. We are just getting started.

Our Mission

Traditionally, strategic planning and assessments are disorganized, manually managed with Excel spreadsheets and with disjointed apps. This leads to leadership teams operating with outdated and incomplete information. Strategy needs to be modernized, agile and easy.

Our mission is to help MSPs and every company in the world create a digital transformation plan, manage their company strategically and have a modern IT and team experience.

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Our Management Team

img Alex Markov

Alex Markov

CEO & Co-Founder

img Dimitri Markov

Dimitri Markov

CTO & Co-Founder

img Paul Grenci

Paul Grenci

Strategy Guide

img Jason Combest

Jason Combest

Strategy Guide

img Matt Zaretsky

Matt Zaretsky

Business Director

img Matt Moniello

Matt Moniello

CFO

Our Allies

Strategy Overview’s network of allies comprises cutting-edge technology partners, strategic advisors, and industry leaders who share a common goal of revolutionizing strategic planning.

ic heart
logo connectwise
logo itnation evolve
logo kaseya
logo the tech tribe
logo it glue kaseya
logo msp cfo
logo evolved
logo pax8
logo pronto marketing
brightguage logo
logo haloPSA
logo service leadership

Our Allies

Strategy Overview’s network of allies comprises cutting-edge technology partners, strategic advisors, and industry leaders who share a common goal of revolutionizing strategic planning.

logo connectwise
logo kaseya
logo itnation evolve
logo the tech tribe
logo it glue kaseya
logo evolved
ic heart
logo msp cfo
logo pax8
logo pronto marketing
logo haloPSA
logo msp cfo
logo bright gauge
logo service leadership