Our Story
We ran an MSP for 15 years and managed strategy in spreadsheets. Strategy Overview is the tool we wished we had, built by the brothers who lived the problem.
Born inside a working MSP
We started an MSP in 2002, Red Key Solutions, and grew it into one of the best managed IT companies across New York City, Connecticut, Los Angeles and Florida. When we moved to a full managed model in 2009, one thing became obvious fast: we had to standardize our stack and give every client a real digital transformation roadmap.
We ran that process on spreadsheets for eight years. It worked, but it did not scale. So we turned it into an app. The first beta saved Red Key’s own vCIOs hundreds of hours a year, and we knew every MSP shared the same frustration.
Founded by brothers Alex and Dimitri Markov, Strategy Overview became its own company in 2017. We are just getting started.
Alex and Dimitri Markov
Co-Founders
Red Key Solutions, New York
Two decades in the MSP industry
Founded Red Key Solutions
Our own MSP in New York, where the whole playbook was learned client by client.
The spreadsheet becomes an app
First proof of concept: converting our assessment spreadsheet into software.
Launched at IT Nation
Version 1 released to the community, and Strategy Overview becomes its own company.
Rebuilt from the ground up
Two years of work ships as version 3: an entirely new platform built for the long term.
Warranty updating and the client portal
The warranty engine launches, Halo and Syncro integrations ship, and the white labeled portal gets custom domains.
The Plan module, and Arya is born
Plans with owners and dates ship in September. In November, Arya, the world's first vCIO assistant, says hello.
QBR by Arya and a European datacenter
Arya starts building report content, grades and risk write-ups. EU partners get their own datacenter.
Tickets, 30+ integrations and the open platform
The portal Tickets module ships, the integration family passes 30 apps, Strategy Academy live training launches, and the Open API + MCP server arrive in September.
Strategy for all
We’re modernizing strategic planning for the digital age: one intelligent platform that lets MSPs plan transformation, set goals, manage risk, and lead every client with clarity.
Backed by a community of MSPs
Strategy Overview is built and backed by the MSP community, not conglomerates. No hard sales with endless upsells, no long term contracts, fair pricing that stays fair, a roadmap driven by MSP veterans, and profits reinvested into the product and our partners. When you grow, we grow. We are tired of our favorite apps being acquired and abandoned. We are breaking the pattern and building for the long term.
Core Values
We are driven by our core values to build the world’s most beautiful strategy app.
Quality & Value
We’re obsessed with delivering epic value in every feature we build
Authentic Partnerships
We exist to help our partners reach new levels of success
Positive Impact
We believe companies can be a force for good for our team, our partners, and the world
Community Driven
We are long term members of the MSP community and we listen to it
Focused Innovation
We build real tools MSPs need and innovate at the cutting edge
Simple is Beautiful
Every solution we build is focused on being simple and clean
What MSP leaders say
Real reviews from MSPs running their vCIO process on Strategy Overview.
Our Leadership Team
The operators, strategists and builders behind Strategy Overview.
Alex Markov
CEO & Co-Founder
Dimitri Markov
CTO & Co-Founder
Jesse Smith
Chief Strategy Officer
Matt Moniello
CFO
Fidan Gadimbayli
Project Manager
Paul Grenci
Strategy Advisor
Matt Zaretsky
Business Director
Dan Gamez
Strategy Advisor
Luis Maurad
Centralized Services
Arya
AI Assistant
Award Winning
Recognized by the MSP community and the industry’s biggest stages.
Become a Strategic MSP
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